Toetsrevolutie, an expert in innovative testing and educational improvement, sought a sustainable and personal way to thank the team during the 2024 holidays. Instead of a traditional gift, they chose a unique gift experience with Cadeo.

Thanks to this approach, each recipient could choose for themselves how they wanted to spend their gift: from physical gifts to donations to charities.

The challenge: a meaningful gift without waste

Earlier, Toetsrevolutie struggled to find the year-end gift. Standard gifts did not always align with the team’s preferences, and arranging them was time-consuming. 

Toetsrevolutie had three important requirements for their Christmas gift:

1. Freedom of choice – Each individual values something different.

2. Sustainability – An impact-driven selection to choose from.

3. Technical solution – No hassle with addresses or shipping.

They wanted a solution that was easy to set up, but at the same time had maximum impact.

"We wanted a gift that was truly appreciated and made an impact. With Cadeo, our employees could choose for themselves, and that ensured that ultimately 100% of the team redeemed their gift. No unnecessary waste, just happy recipients!" - Jeannette Nader (Events Manager)

The solution: a personalized gift campaign in just a few clicks

With Cadeo, Toetsrevolutie was able to set up a fully digital gift campaign. Recipients received a personal link in the company’s branding, with a personal message that allowed them to make their own choice from a wide range of gifts. The result:

• 45% chose a gift card, which offered flexibility and was immediately usable.

• 46% chose a physical gift, from impact-driven makers and creators.

• 11% donated to a charity, including charities such as UNICEF and the Red Cross.

Thanks to this approach, all gifts were actually used and measurable impact was achieved. 

Conclusion: A worry-free Christmas gift, with impact

With Cadeo, Toetsrevolutie was able to set up a meaningful and sustainable Christmas campaign in just minutes. No waste, no logistical hassle, just happy employees and tangible impact.