We (Hendrik, Anthonia and Ederik) wondered: why are corporate Christmas gifts often so cumbersome and poorly thought out? Because let's be honest: how often does a Christmas hamper end up unopened in the cupboard… or even in the bin? Did you know that 40% of corporate gifts are thrown away within six months?
At Cadeo, we think that's a waste. For us, a Christmas gift is not a transaction, but an opportunity to strengthen relationships. That is why we developed a choice concept with impact-driven brands: recipients choose a gift that really suits them, or donate to a good cause.