Waarom kiezen bedrijven steeds vaker voor keuzecadeaus in plaats van cadeaubonnen?

Keuzecadeaus bieden een persoonlijkere ervaring dan een generieke cadeaubon. De ontvanger kiest uit een samengestelde collectie in de huisstijl van de gever — dat voelt als een doordacht cadeau, niet als een financiële transactie. Bovendien worden keuzecadeaus significant vaker verzilverd dan cadeaubonnen, waardoor je budget effectiever wordt besteed.

Wat vinden medewerkers leuker: een cadeaubon of zelf een cadeau kiezen?

Onderzoek laat zien dat medewerkers een keuzecadeau als persoonlijker en waardevoller ervaren dan een cadeaubon met dezelfde waarde. Het verschil zit in de ervaring: een cadeaubon voelt als een verplichting, terwijl het kiezen van een cadeau uit een mooie collectie voelt als een verrassing. Het resultaat is hogere waardering en meer bedankberichten.

Is een cadeaubon nog gepast als zakelijk kerstcadeau?

Een cadeaubon is functioneel, maar mist de persoonlijke touch die medewerkers en klanten verwachten bij kerst. Het risico is dat een cadeaubon als onpersoonlijk of lui wordt ervaren. Een keuzecadeau combineert het beste van twee werelden: de keuzevrijheid van een bon met de persoonlijke merkervaring van een cadeau.

Hoe voorkom ik dat zakelijke cadeaus ongebruikt blijven?

Cadeaubonnen blijven in 20-30% van de gevallen ongebruikt. Bij een keuzecadeau via Cadeo ligt het verzilveringspercentage boven de 90%, omdat ontvangers actief een product kiezen dat ze écht willen. Daarnaast stuurt Cadeo automatische herinneringen en betaal je alleen voor verzilverde cadeaus — ongebruikt budget krijg je terug.

Wat is het verschil in kosten tussen cadeaubonnen en een keuzecadeau?

Op het eerste gezicht lijken cadeaubonnen goedkoper, maar door het lagere verzilveringspercentage en het ontbreken van merkbeleving is de effectieve ROI lager. Bij Cadeo betaal je alleen voor geaccepteerde cadeaus — niet-verzilverde budgetten worden teruggestort. Er zijn geen opstartkosten of abonnementen, waardoor de werkelijke kosten vergelijkbaar of zelfs lager zijn.

Heeft een keuzecadeau meer impact dan een cadeaubon op klantloyaliteit?

Ja. Een keuzecadeau in je eigen huisstijl creëert een merkervaring die een cadeaubon niet kan evenaren. De ontvanger associeert het positieve gevoel van het kiezen en ontvangen van een cadeau direct met jouw merk. Dit versterkt de emotionele band en draagt meetbaar bij aan klantretentie en loyaliteit.

More than

15,000

happy recipients in 2025

Are you considering a gift voucher for your employees as a Christmas gift?

The end of the year is approaching. Your to-do list is growing and the Christmas gifts for your team are still on it. A gift voucher then? Easy, quickly arranged. But what if you can do just a little better? All the familiar gift vouchers, and much more. Meet Cadeo!

Request a quote

These companies have already preceded you:

Cadeo vs. traditional gift card

Gift cards of well known brands, and much more. Get to know Cadeo!

20% of gift cards are never used. That's your budget in the trash. Discover why smart companies choose freedom of choice and measurable impact.

Traditional gift card

Freedom of choice

Offer that recipients can choose from

One voucher or limited selection

Mix of physical gifts, popular gift cards, and donation options

Feedback

Insight into whether the gift is appreciated?

✓ (> 40% leave a thank you)

Dashboard & insights

Real-time data on redemptions and preferences

Gift experience

The digital gift experience for the recipient

Email with code

Personalized portal in your house style with a card, video, or GIF

Physical invitation

By email or in a luxury gift box with a handwritten card

Redemption rate

Percentage of gifts that are actually used

> 25% is not redeemed

~95% average redemption rate per campaign

Reminder emails

Integrated into the system

1 time every six months

Weekly

Payment model

Only pay for what is redeemed

Freedom of choice, higher redemption rate, real-time insights, arranged in 15 minutes. Schedule a free demo and discover Cadeo.

Schedule a free demo

GDPR Proof

4.6 Rating

Our selection

Gifts that genuinely make people happy

From locally made products to experiences and donations: with more than 1,500 gifts, there is always a suitable option for every individual.

Request a quote

Physical gifts

Products from impact-driven brands that recipients actually want.

Digital gifts

Choose from gift cards that recipients will actually use and not leave unused

Donation options

Make a difference and support a good cause or plant a tree

The platform

Cadeo in a few steps...

Gifting has never been this easy! Easily create a personalized gifting environment in your own branding. Offer recipients a choice of more than 1500 impact-driven gifts, gift cards, experiences, donations, and more.

Giving a gift has never been easier! Easily create a personalized gift environment in your own branding. Offer recipients a choice of more than 1,500 impact-driven gifts, gift cards, outings, donations, and more.

Customer experiences

That sounds good to give

Every campaign has its own moment: Christmas, Easter, birthdays. What they have in common? Colleagues who are happy with a gift that suits them.

Real-time reporting
Recommended! We have worked very well with Cadeo and our colleagues are satisfied with choosing a Christmas gift themselves via the Cadeo platform. Afterwards, we received a clear report with all the results and feedback.
MBO Amersfoort
Christmas 2025
Feedback & thank you messages
Very happy with our Christmas gift for the whole company via Cadeo. We personalized it with a card in our design that our colleagues received in their email. We received over 100 thank you messages, and it was very well received by the colleagues due to the wide range of gifts and the fast delivery.
Spotler Netherlands
Christmas 2025
Efficient process and platform
We have decided to surprise our employees with an Easter gift as a token of extra appreciation for their efforts. The process went extraordinarily smoothly; the employees' reactions to this gift were very positive. All colleagues were happy with their gifts, and we were pleased with the efficient process.
Oaklins
Easter 2024
Nice gift offer
Nice gifts to choose from, fast service, easy to arrange! We also use Cadeo for all the birthdays within the team.
HumanCompany
Christmas 2024 & 2025

Customer experiences

That sounds good to give

Every campaign has its own moment: Christmas, Easter, birthdays. What they have in common? Colleagues who are happy with a gift that suits them.

Real-time reporting
Recommended! We have worked very well with Cadeo and our colleagues are satisfied with choosing a Christmas gift themselves via the Cadeo platform. Afterwards, we received a clear report with all the results and feedback.
MBO Amersfoort
Christmas 2025
Feedback & thank you messages
Very happy with our Christmas gift for the whole company via Cadeo. We personalized it with a card in our design that our colleagues received in their email. We received over 100 thank you messages, and it was very well received by the colleagues due to the wide range of gifts and the fast delivery.
Spotler Netherlands
Christmas 2025
Efficient process and platform
We have decided to surprise our employees with an Easter gift as a token of extra appreciation for their efforts. The process went extraordinarily smoothly; the employees' reactions to this gift were very positive. All colleagues were happy with their gifts, and we were pleased with the efficient process.
Oaklins
Easter 2024
Nice gift offer
Nice gifts to choose from, fast service, easy to arrange! We also use Cadeo for all the birthdays within the team.
HumanCompany
Christmas 2024 & 2025

Customer experiences

That sounds good to give

Every campaign has its own moment: Christmas, Easter, birthdays. What they have in common? Colleagues who are happy with a gift that suits them.

Real-time reporting
Recommended! We have worked very well with Cadeo and our colleagues are satisfied with choosing a Christmas gift themselves via the Cadeo platform. Afterwards, we received a clear report with all the results and feedback.
MBO Amersfoort
Christmas 2025
Feedback & thank you messages
Very happy with our Christmas gift for the whole company via Cadeo. We personalized it with a card in our design that our colleagues received in their email. We received over 100 thank you messages, and it was very well received by the colleagues due to the wide range of gifts and the fast delivery.
Spotler Netherlands
Christmas 2025
Efficient process and platform
We have decided to surprise our employees with an Easter gift as a token of extra appreciation for their efforts. The process went extraordinarily smoothly; the employees' reactions to this gift were very positive. All colleagues were happy with their gifts, and we were pleased with the efficient process.
Oaklins
Easter 2024
Nice gift offer
Nice gifts to choose from, fast service, easy to arrange! We also use Cadeo for all the birthdays within the team.
HumanCompany
Christmas 2024 & 2025

FAQ

Frequently Asked

Questions about Cadeo? Find all the answers here.

Why are companies increasingly choosing choice-gift platforms instead of gift vouchers?

What do employees prefer: a gift voucher or choosing a gift themselves?

What is the difference in cost between gift cards and a choice gift?

Is a gift voucher still appropriate as a corporate Christmas or holiday gift?

How do I prevent corporate gifts from going unused?

Does a choice-gift have more impact than a gift voucher on customer loyalty?

Are you considering a gift voucher for your employees as a Christmas gift?

Gift cards of well known brands, and much more. Get to know Cadeo!

Gifts that genuinely make people happy

Cadeo in a few steps...

That sounds good to give

That sounds good to give

That sounds good to give

Want to do gifting right as well?

Want to do gifting right as well?

Want to do gifting right as well?

Want to do gifting right as well?

Frequently Asked