Spotler Netherlands thanked the team with a Cadeo choice gift. The result spoke for itself: every single gift sent was redeemed. A redemption rate of 100%.

Spotler is a European marketing technology company headquartered in The Hague, the Netherlands. Spotler's software is used by organisations across Europe to create, automate and optimise customer communications in a data-driven way.

Spotler Netherlands is the Dutch team of the Spotler organisation. For the 2025 Christmas gift Spotler Netherlands chose to work with Cadeo. Instead of a generic gift voucher or a single standard package, everyone received a personal link to choose a gift that suited them. Spotler also made it personal with a card in their own design, which colleagues received in their email.

100% redeemed: a perfect match

The fact that every gift was actually redeemed is no coincidence. For a team that works online all day, a fully digital choice gift is a seamless fit: a link, a few clicks, done. No package left uncollected at the office, no gifts that don't suit everyone within a diverse team.

That match was reflected in the appreciation. The campaign received a satisfaction rating of 9.8, and no fewer than 100 colleagues spontaneously sent a personal thank you back.

Those thank-you notes made one thing especially clear: it was the freedom of choice and the personal, digital experience that made the difference.

"Great to have so many different options!"

"Thank you so much for the digital card and the gift I could choose."

"What a lovely way for a Christmas gift!"

"Thank you for the thoughtful gift. I am happy to work for and with you."

Some of the colleagues chose to donate instead of spending it themselves. Together, these colleagues raised over €600 for charities such as War Child and the Red Cross. And because almost everyone chose digitally, database physical products were hardly sent: good for the environment, without packaging and return logistics. And what did Spotler say themselves?

Want to find a match like this for your team too?

Curious about what Cadeo can do for your team? You can schedule an introduction without any obligation. We would be happy to help you get started!