Saar aan Huis thanked the Saars in the field, the office team, and the franchisees with complete freedom of choice, a handwritten card, and plenty of room for charity.

Saar aan Huis is the largest organization for private, supplementary home care in the Netherlands, with nationwide coverage across 45 branches. The Saars support the elderly at home: with companionship, grocery shopping together, a walk, or help with dementia. This allows people to continue living comfortably in their own environment for longer. Every day, thousands of caregivers and employees are ready to help.

For the 2025 end-of-year campaign, Saar aan Huis wanted to thank those exact people. Not with a single standard package, but with a personal gift where everyone had their own choice, complemented by a handwritten card to make it even more personal. And so they ended up at Cadeo.

The challenge: three groups, one personal gesture

Saar aan Huis wanted to thank three very different groups: the Saars in the field (by far the largest group), the office team, and the franchisees behind the branches. The gift had to be truly appreciated, fit an organization where attention and care are central, and result in zero waste. Ideally, in a way that avoided too much hassle with collecting addresses or managing inventories.

The solution: freedom of choice plus a handwritten card

With Cadeo, Saar aan Huis set up three campaigns, each with its own budget. Every recipient received a personal link in their own corporate identity and could choose how they wanted to spend their Cadeo: a gift card, a physical gift from an impact brand, or a donation to charity. On top of that, everyone received a handwritten card sent to their home: a gesture that aligns with how Saar aan Huis interacts with people.

The result: almost everyone took part

The campaigns were highly successful in terms of redemption. The two internal groups, the office team and the franchisees, both reached 100%. The largest group, the caregivers, followed closely with nearly nine out of ten. Across all three campaigns combined, over 88% of the gifts were redeemed.

And just as beautiful: over 1,500 recipients spontaneously sent back a personal thank-you note (72%!).

"What a lovely gesture! Thank you so much for that. What wonderful options, so delightful. It feels like being a child in a candy store, unable to choose. I chose the voucher for Dille & Kamille, which allows me to get nice things to brighten up the world for some of the people around me, too."

Plenty of room for charity

A striking portion of the recipients chose to donate their gift. Together, they raised over €3,500, spread across seventeen charities. Many of those donations went to organizations closely aligned with the work of Saar aan Huis, such as Alzheimer Nederland, a charity close to the hearts of caregivers who deal with dementia on a daily basis.

One of them put it this way:

"Dear colleagues, thank you very much for this beautiful gift. Our largest target group is those living with dementia. Therefore, my donation goes toward supporting Alzheimer's research."

Because most recipients chose a gift card or donation, a significant number of physical products and their associated shipping were avoided: better for the environment, and in line with the values of the organization.

In the words of Saar aan Huis

"The entire process went super smoothly. We were able to thank three different groups at once, each with their own budget, without any hassle with addresses or inventory. And best of all: our people truly appreciated it. We saw that reflected in the hundreds of personal thank-you notes." - Karin Klinge

Read more about Saar aan Huis on the website.

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