Belsberg, a leading recruitment company, was looking for an efficient and meaningful way to thank its recruiters and contacts for their efforts in 2024. While sending physical gifts, such as a bottle of wine, often caused a lot of hassle (from collecting addresses to delivery problems), Cadeo offered an effortless solution.

With a custom-made Cadeo campaign, Belsberg could send its Christmas gifts fully personalized, including a personal message and in their own corporate style.

Smart budget management without waste

Belsberg sent 110 Cadeos to its recruiters and contacts as a token of appreciation. Not everyone redeemed their Cadeo on time. Because with Cadeo you only pay for the gifts that are actually redeemed, unnecessary waste was prevented and Belsberg managed to achieve a nice saving on its budget. A sustainable approach that expresses appreciation without unnecessary consumption.

For Victorine Mentzel, the organizer at Belsberg, Cadeo made a world of difference:

"The system was so easy. For foreign clients I used to have to send a bottle of wine and that was really a hassle, from collecting addresses to not being able to deliver. With Cadeo everything was arranged within 15 minutes!" - Victorine Mentzel (Office Manager)

Appreciation from the recruiters

The choice for Cadeo was warmly received. No fewer than 43 recruiters and clients (63%!) took the trouble to send a personal thank-you message. This confirms that a thoughtful and flexible gift has much more impact than a standard present.

On to even greater impact in 2025

With this successful Christmas campaign, Belsberg showed that corporate gifts can not only be easy, but also have a personal and sustainable impact.