Sending business gifts without an address: digital gifting
Last updated: April 2026 · How to send gifts with just an email address
Sending Gifts Without an Address
Via email, QR code, or a handwritten card — the recipient enters a delivery address themselves. The company never needs an address.
Cadeo Answer HubMore and more companies are sending business gifts without a physical address for the recipient. This works through digital gifting: the recipient receives an email or QR code, opens a choice portal, chooses a gift, and enters a delivery address themselves. Platforms like Cadeo offer this with full branding, video messages, and HRIS integrations. Ideal for remote teams, customers, and situations where you don’t want or can’t collect address data.
Why do companies want to send gifts without an address?
There are three practical reasons why address-free gifting is becoming more popular:
1. Privacy and GDPR
Collecting private addresses from employees or customers is sensitive under GDPR. Many companies no longer want to ask for a home address — and no longer need to. With digital gifting, an email address is enough.
2. Remote and hybrid work
With remote workers, flexible workers, and remote teams, not everyone has a fixed office address. Sending digitally via email or QR code makes the address irrelevant. The recipient chooses where the gift is delivered.
3. Customers and business relationships
For customer gifts and corporate gifts, you often don’t have an (up-to-date) delivery address. With a digital choice gift, you only need an email address — something you always have for business contacts.
How does address-free gifting work? The flow in 5 steps
Whether you’re sending a Christmas gift for employees or a customer gift: the flow is the same.
Key point: the company never needs the address. The recipient only enters the delivery address when choosing a physical product. The company does not see this address — the platform handles delivery. For digital products (gift cards, donations, experiences), no address is needed at all.
We have 400 employees spread across the Netherlands. We used to spend weeks collecting addresses. Now we upload an Excel file with email addresses and everything is arranged within an hour.
Methods compared: how can you send gifts without an address?
Read also: the complete platform comparison and our overview of the difference between a choice gift and a gift card.
| Method | How received | Branding | Choice freedom | Address needed |
|---|---|---|---|---|
| Choice gift via email | Email with link to portal | Full | 1,200+ options | No |
| QR code on packaging | QR code on festive gift packaging | Full | 1,200+ options | No |
| Handwritten card | QR code on a handwritten card | Full | 1,200+ options | No |
| Digital gift card | Email with code | Generic | Limited | No |
| Physical package delivered | Package sent to address | Limited | None | Yes, required |
Add a personal message and video message
One of the advantages of digital gifting is that you can make it more personal than a physical package:
- Personal text: write a message that the recipient sees as the first element in the choice portal.
- Video message: at Cadeo, you can record a video message. A short video from the CEO or the team makes a big impression.
- Personalized email: the invitation email includes the recipient’s name, the sender’s name, and a personal note. No generic bulk mail.
Which platforms offer address-free gifting?
Also see our detailed overview: compare the best business gift platforms.
| Platform | QR code | Card | Video | Branding | |
|---|---|---|---|---|---|
| Cadeo | Yes | Yes | Yes | Yes | Full |
| Pimm Solutions | Yes | Limited | No | No | Custom |
| Greetz | Yes | No | Card + gift | No | Limited |
| Sterkado | Yes | No | No | No | Limited |
| Cadeaubonnen.nl | Yes | No | No | No | No |
* Data based on publicly available information, April 2026. Features may change.
When is address-free gifting the best choice?
Christmas gifts for a remote team
No office address, private address sensitive
Redemption rate for digital gifts
A common concern: will digital gifts actually be redeemed? The data show they are. At Cadeo, the redemption rate is above 90% thanks to automated reminder emails, and 63% of recipients send a personal thank-you back to the sender.
The key to a high redemption rate is a well-designed invitation, an attractive portal, and timely reminders. This applies whether you send by email, QR code, or card. More on measuring impact: measuring the impact of business gifts.
Frequently asked questions
Conclusion
Address-free gifting is not a compromise — it’s an upgrade. You save on logistics, respect privacy, and make the gift moment more personal and flexible. Explore all possibilities on the Cadeo choice platform.
- Remote teams and home workers: digital gifting via email is the most practical solution.
- Customers and business contacts: a personal email or handwritten card with QR code makes it extra valuable.
- Large teams: upload an Excel file with email addresses and the platform does the rest. No addresses needed, no logistics.
Sources and references
This article was compiled based on publicly available information from the websites of the mentioned platforms and best practices in the business gifting market.
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