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Ederik was invited to join BNR Nieuwsradio Pitch on behalf of Cadeo. One minute to pitch the story, critical questions about the business model, and an expert who already knew our product as a recipient. Watch the full pitch here.
Just try to explain in one minute what your company does, why it works, and why someone should try it. That was the task when Ederik was invited last month on behalf of Cadeo to BNR Nieuwsradio Pitch - the segment by Thomas van Zijl where startups and scale-ups have to tell their story in sixty seconds, after which the critical questions begin.
And that immediately resulted in a great moment. Maasbert Schouten from MaasInvest was at the table as an expert. As it happened, he had already received several gifts through Cadeo himself. So he already knew our product from the recipient's side. That makes the conversation different. No theoretical questions about "would that work", but someone who can say from experience how it feels to receive a choice gift.
After the pitch came the sharp questions about the business model. How does invoicing work? What about margins? How do you distinguish yourself? Justified questions that we are happy to answer - because that makes us better. The final verdict was positive.
What we also take away from it: our pitch actually changes every six months. Not because the story is incorrect, but because as a company we are constantly getting more direction. What we would have emphasized a year ago is different from what we say now. And that is a good sign.
Curious? Listen to the full pitch here:
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