Choice Gift for Staff: What It Is, What It Costs and How to Order It
A choice gift (also: keuzecadeau, keuzecadeaukaart or keuzecadeaubon) lets employees choose from hundreds of options via a portal in your own brand style. Everything about how it works, budget and ordering — from 1 gift, invoiced.
A choice gift is the phonetic spelling of keuzecadeau — the same business gift in which the recipient chooses from a curated collection via a portal in your brand style. At Cadeo, you choose from 1,200+ products, pay only for redeemed gifts, and start at €15 per recipient, invoiced.
Choice Gift for Staff — What It Is, What It Costs and How to Order It
Many HR and office managers search for "keuzekado" — the phonetic spelling. The official term is keuzecadeau, but the market uses both terms interchangeably. In this guide: what a choice gift is exactly, why it works better than a gift voucher, what it costs and how to arrange it in 24 hours.
A choice gift is exactly the same as a keuzecadeau — only spelled phonetically. Employees choose from hundreds of products, experiences or donations via a portal. At Cadeo you only pay for gifts that are redeemed, prices start at €15 per person and you invoice on net 30 days. Compared with a gift voucher: 95% redemption instead of 40–60%, fully branded and WKR-proof.
What Is a Choice Gift?
A choice gift is a business gift in which the recipient — employee, customer or business contact — chooses from a pre-curated collection of products, experiences or donations. You set the budget and the portal branding; the recipient decides what he or she wants. No Christmas hamper bingo, no gift voucher that gets left unused, no sweaters in the wrong size.
The word "keuzekado" is the phonetic spelling of keuzecadeau. Google shows similar results for both search terms, and in the Dutch gift market they are used interchangeably. At Cadeo, we treat them as one product: you can talk about a choice gift, keuzecadeau, keuzecadeaukaart or keuzecadeaubon — the way it works is identical. The difference lies in which "carrier" you choose (digital link, physical card or voucher format) and how your organization refers to it internally.
What makes it a choice gift and not a simple gift voucher? Three things: the recipient gets a personal portal link, he or she chooses from a collection that you as the employer have selected in advance (so not a random webshop), and you receive reporting afterwards on what was chosen. At Cadeo, that reporting is included — including thank-yous from recipients and the CO2 impact of the chosen gifts.
Choice Gift, Keuzecadeau, Keuzecadeaukaart or Keuzecadeaubon: The Same Thing?
Short answer: yes. All four names refer to the same concept — a business gift with freedom of choice for the recipient. The difference is purely spelling and which form factor people have in mind.
Keuzekado
Phonetic spelling. Common in search queries from HR and office managers.
Keuzecadeau
Official Dutch. The correct spelling according to Van Dale.
Keuzecadeaukaart
Emphasis on the card format — digital or physical card with a personal code.
Keuzecadeaubon
Emphasis on the voucher carrier — a gift voucher redeemed in the portal.
Conclusion: searching for "keuzekado" or "keuzecadeau"? You end up at the same product. For a full comparison with the classic gift voucher, see the Gift Voucher vs Choice Gift guide.
Who Is a Choice Gift For?
A choice gift is suitable as soon as you send more than one gift at a time — or even for a single gift if you do not know the recipient well. The three classic use cases where a choice gift makes the difference:
Christmas gift for the whole team. With a traditional holiday hamper, HR has to guess what employees will like. Result: chocolate that goes untouched, tea nobody drinks. A choice gift flips that around — everyone chooses for themselves. In Cadeo campaigns in 2025, the average redemption rate for Christmas choice gifts was 95%, compared with an estimated 60–70% for fixed hampers (based on customer reports).
Anniversary, onboarding or birthday. Individual moments where personal attention matters. A choice gift with a personal message feels more thoughtful than a random voucher, without you having to guess what someone wants.
Customer or business gifts. For customers you do not see every day, a choice gift is zero-risk. They choose what suits them, have it delivered straight to their home, and you receive reporting on what was chosen. More on this use case in original business gifts.
How Much Does a Choice Gift Cost?
The price of a choice gift consists of three components: the gift value, the portal and fulfilment costs, and optionally shipping costs. At Cadeo, it works like this:
| Budget per recipient | Typical choice | When it fits |
|---|---|---|
| €15–€40 | Small impact gifts, donations, snacks | Birthday, onboarding, small thank-you |
| €40–€75 | Experiences, lifestyle products, books | Christmas gift, year-end gift |
| €75–€150 | Premium experiences, quality products | Anniversary, major thank-you |
| €150+ | Trips, luxury experiences, custom items | 25-year anniversary, retirement, top clients |
Cadeo's model is "only pay for what is redeemed". If an employee does not redeem their choice gift within the validity period, that budget is not invoiced — in practice that saves 5–15% on gross campaign costs. See also the Corporate Gifting Budget guide for a full cost explanation.
How Does a Choice Gift Work at Cadeo? — Step by Step
Choose budget & collection
Together with Cadeo, you decide the budget per recipient and which gifts appear in the portal — 100% branded in your own style.
Upload recipients
Excel list, HRIS connection or API. Cadeo automatically sends personal portal links by email.
Employees choose
Each recipient logs into a personal page, chooses their gift and enters the address themselves.
Reporting & invoice
Cadeo handles shipping. You receive a report with redemption rate, most popular gifts and thank-yous — invoice net 30 days.
The full setup usually takes 2–5 working days, including branding of the portal. For last-minute campaigns (for example, a Christmas gift that needs to be arranged in early December) it can be done within 24 hours. More about the platform on the Choice Gift Portal page.
Choice Gift vs. Gift Voucher: Why Companies Switch
The classic gift voucher (bol.com, VVV) feels safe to HR — until you look at the impact. Three hard differences based on Cadeo's own data and industry figures:
| Gift voucher | Choice gift | |
|---|---|---|
| Redemption | 40–60% (industry estimate) | 95% average (Cadeo 2025 data) |
| Branding | Store logo, not your company | Fully your own brand style |
| Collection | Everything in the store (lots of noise) | You choose the gifts in advance |
| Reporting | None | Redemption rate, most popular items, thank-yous |
| Impact brands | Not possible | Curated selection of sustainable brands |
For the full trade-off, see Gift Voucher, Gift Card or Choice Gift: which should you choose?.
We gave VVV vouchers for years. Half were never redeemed, and employees felt unseen. Since we switched to a choice gift via Cadeo, we received 94 thank-yous back on 110 gifts. That had never happened before.
HR Manager, tech company with 150 employeesChoice Gifts & WKR: Tax-Friendly for the Employer
A choice gift falls within the Dutch Work-Related Costs Scheme (WKR). The free allowance in 2026 is 2% on the first €400,000 of payroll, and 1.18% above that (source: Dutch Tax Administration 2026). As long as your total WKR spending stays within the free allowance, you do not pay final levy on choice gifts for staff.
Invoice in the company name. Cadeo always invoices in the company name, net 30 days, without credit card. That keeps payroll administration clean and WKR-proof.
For customer relationships different rules apply (representation costs, partly deductible). Read the WKR Tax Guide for a full overview.
Frequently Asked Questions
Yes, completely the same. "Keuzekado" is the phonetic spelling, "keuzecadeau" the official Dutch spelling. Both terms refer to a business gift where the recipient chooses from a curated collection via a digital portal. In the Dutch gift market they are used interchangeably — at Cadeo we treat them as one product.
You decide the gift value yourself — at Cadeo it starts at €15 per recipient. The most common budgets are €25–€75 for a birthday or onboarding, and €50–€100 for Christmas gifts. You only pay for gifts that are actually redeemed, which in practice saves 5–15% on gross campaign costs.
A gift voucher (bol.com, VVV) is a voucher for an external store with that store's logo. A choice gift is your branded portal with a pre-curated collection. Concretely: higher redemption (95% vs 40–60%), your own brand style, impact brands possible and reporting afterwards. Full comparison in the Gift Voucher vs Choice Gift guide.
Yes. A choice gift for staff falls within the free allowance of the Work-Related Costs Scheme (2% on the first €400,000 of payroll in 2026, then 1.18%). Cadeo invoices in the company name net 30 days, which simplifies WKR administration. Different rules apply for customer gifts (representation costs).
Yes, that is standard at Cadeo. Your logo, colors and a personal message appear in the portal and in the accompanying emails. Setup usually takes 2–5 working days, and for last-minute campaigns it can be done within 24 hours.
From 1 recipient. Cadeo has no minimum order — a single anniversary gift works just as well as a campaign for 10,000+ employees. The invoice is standard net 30 days, without credit card or prepayment.
At Cadeo you only pay for gifts that are redeemed. If the gift is not redeemed within the validity period (usually 60–90 days), the budget expires — you do not pay for it. In practice, the average redemption rate across 200+ campaigns in 2025 was 95%.
